Chief Marketing Officer
Armada
About the Company
Armada is an edge computing startup that provides computing infrastructure to remote areas where connectivity and cloud infrastructure is limited, as well as areas where data needs to be processed locally for real-time analytics and AI at the edge. We’re looking to bring on the most brilliant minds to help further our mission of bridging the digital divide with advanced technology infrastructure that can be rapidly deployed anywhere.
About the Role
We are seeking a Chief Marketing Officer (CMO) with deep product marketing expertise to lead the marketing function at the intersection of product, engineering, and go-to-market strategy. This is a hands-on, operating CMO role, focused on driving product-led growth and commercial impact rather than a brand-only or top-of-funnel mandate.
The CMO will be responsible for company-wide positioning, messaging, pricing and monetization, and the global go-to-market strategy, translating complex infrastructure and product capabilities into clear, differentiated, and compelling customer value propositions. Serving as the strategic link between Product, Sales, and Customer Success, this leader will define how the company’s offerings are positioned, launched, adopted, and differentiated in the market.
This role is best suited for a leader with a VP/SVP Product Marketing background, experience across both high-growth startups and large enterprises, and the ability to thrive in ambiguity while building a scalable, product-led marketing function.
The Chief Marketing Officer (CMO) is a critical member of the senior leadership team, reporting directly to President of Worldwide Field Operations.
Location: United States (Flexible)
What You'll Do (Key Responsibilities)
Product Marketing & Positioning (Primary)
- Define and own company-wide positioning, messaging, and market differentiation
- Translate complex, highly technical infrastructure capabilities into clear, differentiated customer value propositions
- Establish and refine ideal customer profiles, buyer personas, use cases, and end-to-end buying journeys
- Partner closely with Product and Engineering on roadmap narrative, packaging, and launches
- Lead major product launches with strong internal and external readiness
GTM Strategy, Revenue & Enablement
- Drive cross-functional alignment across Product, Sales, Solutions Engineering, and Customer Success
- Own the strategy and outcomes through which marketing drives pipeline, revenue growth, and customer expansion
- Define and lead the company’s growth and demand strategy, ensuring alignment across product marketing, field organizations, partners, and revenue teams
- Oversee the sales enablement strategy, including messaging frameworks, executive-level pitch narratives, and competitive intelligence
- Partner with Sales leadership to shape vertical strategy, account prioritization, and enterprise pipeline growth
Leadership & Team Development
- Build, scale, and lead a world-class, global product marketing–led organization
- Foster a culture of excellence, development, and career growth; lead through vision, clarity, and accountability.
- Establish clear metrics, operating cadence, and accountability across the marketing function
- Serve as a strategic advisor and thought partner to product and go-to-market leadership.
External Influence & Market Presence
- Represent the company with industry analysts and financial stakeholders
- Shape market understanding of strategy and differentiation
- Engage directly with customers to inform positioning and build advocacy
- Present to and influence executive leadership teams and Boards
Brand & Communications (Supportive, Not Primary)
- Ensure the brand consistently reflects technical rigor, credibility, and long-term trust with enterprise customers
- Maintain disciplined, consistent messaging across all external communications, including the website, content, public relations, and events
- Emphasize clarity, accuracy, and substance in all communications, avoiding promotional excess and maintaining enterprise-grade standards
Required Qualifications
- 15+ years of progressive marketing leadership experience, with deep expertise in product marketing
- Previous experience as a Vice President or Senior Vice President of Product Marketing
- Experience marketing infrastructure or deeply technical products (data center, cloud, edge, distributed systems)
- Proven ability to partner effectively with engineering-led product organizations
- Experience operating across both large, complex enterprises and high-growth, early-stage environments
- Strong track record of building, leading, and scaling high-performing global marketing teams
- Demonstrated experience influencing executive leadership and Boards
Preferred Qualifications
- Technical or infrastructure engineering background, with the ability to engage deeply and credibly with Product and Engineering leadership
- Prior CMO experience is a plus, but not required
- Demonstrated expertise in enterprise go-to-market models, including direct sales, partner ecosystems, and system integrators
Compensation & Benefits
Total compensation for this executive role typically ranges from $400,000 to $500,000+, including salary and aggressive equity potential. Final compensation may vary depending on experience, scope, and equity package, and is subject to board approval. As a private company, the ultimate value of equity will depend on future company growth, valuation changes, and potential liquidity events.
Benefits
- Medical, dental, and vision (subsidized cost)
- Health savings accounts (HSA), flexible spending accounts (FSA), and dependent care FSAs (DCFSA)
- Retirement plan options, including 401(k) and Roth 401(k)
- Unlimited paid time off (PTO)
- 15 paid company holidays per year
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You're a Great Fit if You're
- A go-getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills and knowledge
- A detail-oriented problem-solver. You can independently gather information, solve problems efficiently, and deliver results with a "get-it-done" attitude
- Thrive in a fast-paced environment. You're energized by an entrepreneurial spirit, capable of working quickly, and excited to contribute to a growing company
- A collaborative team player. You focus on business success and are motivated by team accomplishment vs personal agenda
- Highly organized and results-driven. Strong prioritization skills and a dedicated work ethic are essential for you
Equal Opportunity Statement
At Armada, we are committed to fostering a work environment where everyone is given equal opportunities to thrive. As an equal opportunity employer, we strictly prohibit discrimination or harassment based on race, color, gender, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other characteristic protected by law. This policy applies to all employment decisions, including hiring, promotions, and compensation. Our hiring is guided by qualifications, merit, and the business needs at the time.
Unsolicited Resumes and Candidates
Armada does not accept unsolicited resumes or candidate submissions from external agencies or recruiters. All candidates must apply directly through our careers page. Any resumes submitted by agencies without a prior signed agreement will be considered unsolicited and Armada will not be obligated to pay any fees.